Over a decade after the launch, I am still fascinated with the infamous Techno Viking video.
There is something indescribably attractive about it. I find myself viewing the clip least a few times per year. I can attempt to describe it, but its puzzle evades writing. Every tiny detail from the video only falls perfectly into place, as though it was staged. Nevertheless, it was not.
Bear with me during this synopsis — or scroll down to see the real video. She is only one matter in sight — she is dancing near a bunch of ravers — but she is undeniably the attention on the Acton up to that point. From nowhere, a clearly drunk man steps to the framework and slightly aggressively bumps into her.
It is uncertain if his activities are deliberate, but he immediately begins walking away after bumping to the woman. That is when the true protagonist of the video measures in: the man now famously called the techno viking.
Shirtless, the techno viking catches the drunk man by the wrist, and immediately grabs his wrist, also. The drunk man begins walking in that way, and leaves the framework.
The techno viking retains mean-mugging himstaring at him for a good 10 minutes. He lifts his finger and — I presume — keeps pointing in the drunken man for the following six seconds at the least.
Subsequently, almost as if on cue, a random man walking directly from the backdrop pulls a water bottle from his purse, approaches that the techno viking, and hovers the jar — that for some reason he retains upside — directly in the front of the techno viking’s face.
Without even turning his mind, the techno viking catches the jar, and just then admits the man by glancing at his direction. A couple of gulps afterwards, he returns the jar into the man.
There is no telling if there is something in the water, however the techno viking seems invigorated. He immediately begins dancing in a forward movement, every movement of his sticking directly to the rhythm of this tune in the background.
Another arbitrary gentleman originates from the audience and palms on the techno viking a leaflet. Again, before turning his mind, the techno viking picks up the booklet, still gently dancing. The gentleman leaves the framework. The track from the background varies (“Save Changes and Exit” from Winstan vs. Noia).
The techno viking pauses for a minute to have a glimpse at the booklet. Then he folds it, points at somebody from sight and mumbles something indistinctly, as he concurrently rips the leaflet drops and apart its to the floor. He is dancing throughout all this.
The cameraperson temporarily turns his lens to the left to show the techno viking was speaking to the man who initially bumped to the woman from the cyan wig.
Then they turn back the lens into the techno viking who is still dancing. Sooner or later, another man approaches the techno viking, who turns out to participate in dialog, and walks out of the camera. Fin.
Many have tried recreating the video in a variety of parodies, but not one of them really capture the mood and dynamics of this video with the exact same credibility and immediacy. You can immediately tell they are — at best — inexpensive replicas of their first.
They are clearly intended and choreographed, nevertheless still look less theatrical and choreographic compared to actual video. Gone is the eccentric dynamism and unpredictability. They also underdeliver as parodies, since there’s nothing especially comedic concerning them.
Techno Viking: the origin story
The video, which was initially recorded by artist Matthias Fritsch in the Fuckparade at Berlin in 2000, was initially released in 2001. It did not, but receives focus until an individual re-uploaded it to YouTube in 2005, and it went viral 2007 after doing the rounds on several message boards.
As Love Parade grew to a mainstream phenomenon, bringing countless attendees, it eliminates particular more experimental sounds which were once essential to the festival. This did not sit well with some hardcore fans, so that they kicked off Fuckparade to observe those”banned” genres.
Based on reports by 2010, the Techno Viking footage has gained more than 20 million viewpoints, but the true number is a lot higher now. Really, the first few effects on YouTube have almost 40 million viewpoints united. Fritsch asserts the video has attracted over 700″remix” models and response videos.
Despite this focus the video has created, the individuality of this techno viking stays a puzzle. Many have theorized the techno viking created an appearance in a German bodybuilding series called Raab at Gefahr in 2009, but the proof is not really persuasive. Some have indicated the man from the video is really former UFC fighter Keith Jardine.
Stilla lawyer representing the anonymous techno viking asserts he’s never been a public figure, nor has he ever meant to become a person.
We all know is that the techno viking was not a massive fan of this Techno Viking video. That is also why there is a lawyer involved in this narrative.
Not long after the video moved viral, Fritsch was approached by a few supplies to profit from their notoriety of Techno Viking. Along with putting advertisements on the clip, the artist also crafted and marketed a small number of Techno Viking merch.
The correspondence insisted Fritsch’s usage of the video broke the techno viking’s rights, and demanded it be removed immediately. It also prohibits the artist out of selling merch (he’d sold a total of roughly $14,000 worth of things in the time).
The artist was also ordered to stop using this techno viking’s picture.
While the anonymous techno viking successfully blocked Fritsch from using his picture in his artwork, that did not dissuade the artist out of further pursuing the narrative.
Fritsch afterwards conducted an Indiegogo effort attempting to increase funds for a documentary titled The Story of Technoviking, he finally launched in 2015.
Life after “death”
From the documentary, Fritsch follows the legend of this Techno Viking from the arrival at Fuckparade in 2000, to its explosion as a viral occurrence approximately 2007, and its own subsequent inauguration to the meme kingdom.
The film also explores the legal and ethical conundrum of who possesses the picture of this Techno Viking: the unnamed protagonist, the artist, or the people, the net.
I am none of those people to remark,”Who is seeing it in 2020?” Under videos, however there is 1 thing that I know for certain: that the magnetism of this Techno Viking video is ceaseless, and that I do not doubt I will find myself seeing it in 2020 — in 2021, at 2022, and so forth.